Festive Yakgwa and Tea Sampling Event
Diners at a bustling Seoul fried chicken restaurant got the surprise of a lifetime when three of the world's most powerful business leaders casually walked in and picked up everyone's tab.
NVIDIA CEO Jensen Huang, whose AI chip empire has made his company the most valuable in the world, was spotted dining at KKANBU Chicken, a popular chimaek joint, alongside Samsung Electronics Chairman Lee Jae-yong and Hyundai Motor Group Executive Chair Chung Eui-sun.
The trio's unexpected outing during the APEC Summit in Gyeongju, Korea, turned into an instant sensation. The sight of three global business leaders embracing Korea's beloved chimaek and somaek culture captivated millions on social media, proving that even tech titans and industry giants can't resist the magic of fried chicken paired with Terra beer and JINRO soju and Terra beer.
FOUNDED in 2025
Bomdong is a type of Korean spring cabbage. It's sweeter and more tender than regular napa cabbage and is only available for a short time in late winter.
In February 2026, an old 2008 clip of comedian Kang Ho-dong eating bomdong bibimbap on a Korean TV program resurfaced online and quickly went viral. The video reached more than 6 million views overnight, and bomdong began selling out at markets across Korea.
The dish itself is simple and easy to recreate at home. Start with a bowl of warm rice and add fresh bomdong leaves on top. Then mix the following ingredients to make a quick seasoning sauce:
- 1 tbsp gochugaru (Korean chili flakes)
- 1 tbsp soy sauce
- ½ tbsp allulose or sugar
- ½ tbsp minced garlic
- 1 tbsp tuna fish sauce
- a pinch of sea salt
Add a drizzle of sesame oil and a sprinkle of sesame seeds, then mix everything together with the rice and bomdong leaves. The crisp, slightly sweet cabbage balances the savory and spicy seasoning.
Gil-gamja, which literally means "street potato," is one of Korea's fastest-rising street food trends. The snack first gained popularity at Jungang Market in Gangneung and quickly spread across social media.
At its core, gil-gamja is a deep-fried potato snack known for its unique texture. Made from mashed potatoes and potato starch, the dough fries up golden and crispy on the outside while staying soft and chewy inside. That contrast is what made the snack so popular in the first place.
Now the trend has moved from street stalls to home kitchens. People are recreating gil-gamja themselves because the ingredient list is surprisingly simple. Potatoes, potato starch, water, and a little salt are all you need.